LinkedIn is a powerful social media platform for businesses to establish their brand, connect with potential customers and drive traffic to their website. However, without an effective organic LinkedIn strategy, it can be challenging to achieve these goals. In this blog, we will outline a few organic LinkedIn strategies that can help your business to thrive on the platform.
Optimize your company page.
Your company page is the first impression that your potential customers will have of your business. Make sure to optimize your page by including a clear description, high-quality images, and relevant keywords. Also, keep your page up-to-date by regularly posting updates, news, and relevant content.
Create a LinkedIn content marketing plan.
Develop a content marketing plan that outlines what type of content you will publish, how often, and on which topics. Remember to align your content with your target audience and their pain points. This will help establish your business as an industry leader and a trusted source of information. Use a mix of content types and formats to keep your content fresh and engaging including:
Educational and informative content
Share educational and informative content such as whitepapers, case studies, how-to guides, and research reports. This type of content can establish your business as an industry leader and a trusted source of information.
Thought leadership content
Share content that showcases your expertise and perspective on industry trends, news, and issues. This type of content can help establish your business as a thought leader and attract potential customers.
Product or service updates
Share updates about your products or services, including new features, benefits, or promotions. This type of content can help keep your followers informed and interested in what your business has to offer.
Company news and updates
Share news and updates about your company, including milestones, events, and awards. This type of content can help build your brand image and showcase your business values.
Industry news and insights
Share relevant industry news, trends, and insights. This type of content can help keep your followers informed and showcase your business’s knowledge of the industry.
User-generated content
Share content created by your customers or partners, such as testimonials, case studies, or success stories. This type of content can help build social proof and attract potential customers.
Engaging and entertaining content
Share engaging and entertaining content, such as videos, images, or memes, that aligns with your brand’s voice and values. This type of content can help increase your engagement and followers.
Engage with your LinkedIn followers.
Building relationships with your followers is essential to establishing your brand on LinkedIn. Engage with your followers by responding to their comments and messages, sharing their content, and asking for their feedback.
Join LinkedIn groups.
Joining LinkedIn groups relevant to your business can help you reach a wider audience and connect with potential customers. Engage with the group by sharing relevant content, answering questions, and providing valuable insights.
Leverage employee advocacy.
Encourage your employees to share your content and engage with your LinkedIn page. This can help amplify your message and reach a wider audience. This also helps your brand feel more human. People buy from people, so this is always a positive.
Let’s get started.
An effective organic LinkedIn strategy can help your business establish its brand, connect with potential customers, and drive traffic to your website. It is so important to regularly analyze your LinkedIn metrics to understand what is and is not working with your audience. Don’t be afraid to adjust your strategy accordingly! Looking for help getting started? The Well-Oiled Marketing team is ready to help you build out a smart strategy that works for your audience. Get in touch today.
