If you’re in sales, you know that the process of selling products with a long sales cycle can be challenging. It can take months or even years to convert a lead into a customer, and it can be difficult to keep track of where each lead is in the sales process. But with automated email marketing journeys, you can streamline the process and support your sales staff in closing more deals.
What is an Automated Email Marketing Journey?
Simply put, an automated email marketing journey is a series of emails that are sent automatically to a lead over a period of time. These emails are triggered by specific actions taken by the lead, such as filling out a form or clicking on a link in an email. Automated email marketing journeys are a powerful tool for sales teams because they allow you to stay in touch with leads and guide them through the sales process without requiring a lot of manual effort. So, how can automated email marketing journeys support sales staff when selling products with a long sales cycle? Let’s look at a few key benefits:
Nurturing leads over time
With a long sales cycle, it’s important to stay in touch with leads and continue to nurture them over time. Automated email marketing journeys allow you to do this easily and effectively. By sending a series of targeted emails over a period of time, you can keep your brand top-of-mind and provide valuable information that helps move leads closer to a sale.
Personalization and segmentation
One of the biggest benefits of automated email marketing journeys is the ability to personalize and segment your communications. By creating different email journeys for different types of leads, you can tailor your messages to their specific needs and interests. This not only helps to improve engagement rates, but it also allows you to provide more relevant information that is more likely to convert leads into customers.
Saving time and resources
Automated email marketing journeys are, well, automated. This means that once you’ve set up the journey, you can sit back and let the emails do the work. This saves your sales staff valuable time and resources that can be better spent on other sales activities, such as closing deals and building relationships with customers.
Creating Effective Email Marketing Journeys
So, how do you create an effective automated email marketing journey? If you are looking to refresh your approach or even starting from scratch here are a few tips to help you get started.
Define your goals
Before you start creating your email journey, it’s important to define your goals. What do you want to achieve with your emails? Do you want to drive more sales? Increase engagement rates? Once you’ve defined your goals, you can create a journey that is tailored to achieving those goals.
Segment your list
As we mentioned earlier, personalization and segmentation are key to the success of automated email marketing journeys. Make sure to segment your list based on factors such as demographics, interests, and behaviors.
Create compelling content
Your emails need to be engaging and informative in order to keep your leads interested. Make sure to create compelling content that provides value to your leads and helps move them closer to a sale.
Test and optimize
As with any marketing campaign, it’s important to test and optimize your automated email marketing journey. Test different subject lines, calls to action, and email content to see what works best for
Put Email Journeys to Work for You
If you’re selling products with a long sales cycle, automated email marketing journeys can be a powerful tool for supporting your sales staff and improving close rates. By nurturing leads over time, personalizing and segmenting audiences and optimizing based on results you can support other sales efforts and continue to grow your business. Looking for an assist with your email marketing? Well-Oiled Marketing can help. Contact us today to get started.
