With platforms like YouTube, TikTok, and Instagram Reels continuing to gain massive popularity, brands that embrace video ads will have a competitive edge. When you can engage your audience with captivating storytelling, informative tutorials, or product demonstrations, you tap into the power of visual storytelling, foster connections, and enhance brand recall.
According to recent statistics, animated videos receive 1200% more shares than text only and static images combined. Moreover, they have shown to increase conversion rates by up to 20%. These figures underline the importance of integrating animated content into marketing campaigns, as they have a significant impact on audience engagement, brand awareness, and sales.
Why Animated Content is Essential
- Enhanced Visual Appeal: Humans are naturally drawn to visuals, and animated content provides a visually captivating experience that sparks curiosity and interest. The vibrant colors, dynamic movements, and imaginative characters in animations create a memorable and immersive viewing experience for the audience.
- Simplifying Complex Concepts: Some products or services are inherently complex and challenging to explain. Animated content excels at breaking down intricate concepts into easily understandable and relatable narratives. By using animation, marketers can simplify complex ideas and convey them in a concise and engaging manner, ensuring better comprehension among viewers.
- Emotional Connection: Animated content has the unique ability to evoke emotions and create a personal connection with the audience. By using relatable characters, compelling storylines, and humor, animations can trigger emotional responses, resulting in stronger brand affinity and increased customer loyalty.
- Increased Shareability: The shareability factor of animated content cannot be overstated. With the rise of social media platforms geared towards short-form content, animated videos have become highly shareable assets that can quickly go viral. When viewers find an animation entertaining, educational, or emotionally resonant, they are more likely to share it with their networks, exponentially increasing the reach and exposure of the brand.
- Versatility: Animated content offers marketers endless creative possibilities. From explainer videos and product demonstrations to storytelling and brand narratives, animations can adapt to various marketing goals and objectives. This versatility allows brands to tailor their messaging according to their target audience, ensuring maximum impact and engagement.
Using Canva Animator to Meet Video Demands
Historically, producing video content has been a significant roadblock for teams without dedicated creative teams that have editing or animation skill sets. Canva’s recent introduction of the Canva Animator tool is helping teams leap over that roadblock with a user-friendly interface that allows them to create stunning videos without any prior experience in animation.
Canva Animator offers animation capabilities for various elements, including text, illustrations, and graphics. Whether it’s giving text a subtle flicker, making illustrations dance across the screen, or adding dynamic effects to graphics, this feature empowers users to breathe life into their designs. By adding movement and transitions, designs become more engaging and can effectively capture the attention of viewers.
I have always been a Canva fan. As someone who has had the privilege to work with amazingly talented graphic designers throughout my career it is always exciting to put some of the design concepts I have learned from them to work, so of course I was eager to try out the Animator tool myself. My first project was a quick (and simple) video about Well-Oiled Marketing’s differentiators to pin at the top of our company social pages. Canva’s stock library for both videos and audio made the full creation process seamless. I have to say it was as easy to use as advertised.
The standout feature of Canva Animator is its intuitive interface. I was able to easily access the tool within the Canva editor and with a few simple clicks and drag-and-drop actions, you can define animation properties such as timing, duration, and easing effects. This all shows up visually along the bottom of your screen so you can see your video taking shape frame-by-frame. The user-friendly interface ensures that even those with limited animation experience can create visually compelling designs.
Using Video for Your Brand
Canva Animator brings the world of animation to the fingertips of users as part of the standard CanvaPro bundle. Obviously, it can’t always replace the true expertise of a graphic designer or video editor with animation experience, but it is an excellent tool to have in your belt. By seamlessly integrating animation capabilities into the platform, Canva empowers designers to create visually captivating designs that engage viewers on a whole new level, which in an era dominated by short attention spans and information overload is more important than ever.
Need help figuring out where video content can help your marketing efforts, or need some insight into creating your own animations on Canva, reach out to the Well-Oiled Marketing team.
