Yes, this is a blog about blogging. At Well-Oiled Marketing we know that blogging is an important part of our promotional strategy. Not only does it allow us to share our opinions and thought processes when it comes to digital marketing, it also helps increase website traffic and potentially convert readers into customers based on our expertise. Every business can use blogging to share insights in an effort to bring in more business based on your knowledge and credibility. Below I’ll discuss just a few of the many reasons blogs are beneficial for your business.
Increase Site Traffic
Perhaps the biggest benefit of blogging, especially for a small or midsize business, is the increase of organic search traffic that comes from the blogs. If you are posting high quality, relevant content using key terms important to your business you will see an uptick in traffic. Why? Because Google places a higher value on trustworthy and fresh content. When potential customers search these key terms used in your blogs, Google will serve them your content via organic search results According to HubSpot companies who publish 16+ blog posts per month get nearly 3.5x more organic traffic than those that publish 0-4 monthly. 16 blogs a month is a significant undertaking, but every blog posted will help you get an incremental increase in your website traffic.
Establish Thought Leadership
Every business wants to be known for being the best. Blogs are a great way to show potential customers that you know what you are doing. In order to convince readers of your expertise the content should be high quality and very relevant to your audience. Building a reputation for being thought leaders is a main reason that we take blogging very seriously at Well-Oiled Marketing. Unlike short ads or quippy headlines, blogs give you virtually unlimited space to prove to your audience that you are a valuable partner, bringing industry insights and knowledge to the table.
Promote Unique Aspects of Your Business
Are you thinking about launching a new service or product or promoting your current offerings to a new audience? Blogs are a great way to prime your audience with the new information and messaging. You can also highlight interesting information about your company. Do you have a great founding story, a cause you care about? Share about it in a blog post! Overall, your blog is a place where customers can learn more about what you do, how you do it, and why it’s important to them.
Humanize Your Brand
A great way to fill your blog with fresh new content is to have employees contribute their own pieces, or at least notes for a piece. Showing your customers, both prospective and current, the expertise of just one of your employees not only allows them to put a face to the brand, but will encourage brand trust which is vital to the success and growth of a business. 81% of consumers say that they need to be able to trust a brand to buy from them (Edelman, 2019).
Blogging is a relatively easy way to start creating valuable content around your brand. Are you interested in putting together a content strategy for your business? Well-Oiled Marketing is here to help. We have experience putting together robust content plans to help you get your expertise in front of the right audience.
