Let’s be honest. Google Search Ads can be overwhelming. I’ve seen too many businesses dive in headfirst, make aggressive changes from day one, and then wonder why their campaigns are burning through cash without results. After managing millions in ad spend, I’ve developed this 90-day framework that actually works. It’s the exact approach I use…
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Email marketing remains a powerful channel for engaging healthcare professionals (HCPs) and decision-makers in an industry where trust, clarity, and compliance are paramount. In this post, we’ll explore key strategies to create email campaigns that not only capture attention but also respect the unique demands of healthcare communications. Understanding the Healthcare Audience Healthcare providers are…
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Ever stared at your paid media dashboard feeling completely overwhelmed? I’ve been there. When I first started running campaigns, I was that person frantically making random tweaks, hoping something would magically work. Spoiler alert: that approach rarely pays off. What I discovered instead was that the real game-changer isn’t just knowing what to test, it’s…
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In today’s digital-first world, LinkedIn has become a cornerstone for B2B brands, especially in industries like healthcare, medtech, and health tech, seeking to build meaningful connections with decision-makers, industry leaders, and potential clients. Understanding Your Brand’s Voice and Vision Effective LinkedIn strategy starts with clarity—understanding who you are as a brand and what you stand…
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The healthcare marketing technology space is overcrowded with tools, many of which are unnecessary and can lead to wasted time and budget if not chosen wisely. Let’s cut through the noise about healthcare marketing technology. After years of testing and optimizing campaigns across pharma, health education, and healthcare services, I’ve realized one thing: it’s not…
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Promoting Continuing Medical Education (CME) events has evolved beyond simply sending out a single email to a database of past attendees. In today’s competitive landscape, utilizing strategies like PPC ads, email marketing, and database retargeting can dramatically improve attendance for both in-person and virtual events. If you’re tasked with organizing a CME event, this guide…
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The healthcare marketing landscape is crowded – really crowded. After years of running campaigns across Meta, Google, and LinkedIn, I’ve seen countless polished pharma ads and perfectly curated healthcare content. But here’s the truth: in a world where every healthcare brand is shouting about being “innovative” and “patient-centric,” authenticity has become our most powerful differentiator.…
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The digital marketing landscape continues to evolve at breakneck speed, and staying ahead of emerging trends is key for businesses looking to drive performance and ROI. As we step into 2025, it’s clear that marketers need to adapt to new tools, changing regulations, and shifting consumer behaviors to remain competitive. Below, we highlight the most…
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In today’s digital landscape, privacy concerns and regulatory changes are reshaping the way marketers collect and use consumer data. With increased scrutiny on data practices and the eventual phasing out of third-party cookies, businesses are turning to first-party data to maintain effective marketing strategies. While Google has recently delayed the removal of third-party cookies from…
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As we approach 2025, the performance marketing landscape is undergoing significant transformations. Advances in technology, shifts in consumer behavior, and evolving privacy regulations are reshaping how businesses connect with their audiences. To stay competitive, marketers must adapt to these changes across email marketing, PPC advertising, social media, and analytics. In this comprehensive guide, we’ll explore…
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