Reaching HCPs Where They Work: The Role of EHR, Telehealth, and Programmatic Ads
Reaching healthcare professionals (HCPs) has never been more complex—or more digital. Gone are the days when reps could reliably walk into a provider’s office and get face time. Today’s HCPs are busy, digitally connected, and less accessible through traditional channels. That means marketers need to be more strategic about where and how they show up.…
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