Case overview
The client, an organizer of an in-person conference tailored to Information Security and Technology professionals, faced the challenge of increasing net-new registrations for their upcoming event in September. With a limited window of two and a half months, they set a clear target: to drive an additional 150 registrants while keeping the cost per acquisition (CPA) under $200.
To achieve this, the client turned to Well-Oiled Marketing for its expertise in performance-driven marketing, particularly in paid media. Our objective was not only to meet the registration goals but also to ensure that every dollar spent contributed to a higher return on investment (ROI) and return on ad spend (ROAS). The task required a strategic, data-driven approach that could adapt and optimize in real-time to maximize results within the tight timeframe.
Services
Our Approach
To effectively achieve the client’s goals, we employed a comprehensive and strategic approach. This involved leveraging a blend of digital marketing channels, precise targeting, engaging content, ongoing optimizations, and strategic budget management. Here’s a breakdown of our methodology:
The Results
Our strategic approach and relentless optimization efforts paid off significantly. The campaign not only met but exceeded the client’s expectations, driving impressive results and providing valuable insights for future projects. Through a combination of targeted advertising, engaging content, and precise tracking, we achieved remarkable success for the client’s in-person conference.
