Case overview
MyDiabetesTutor, a company dedicated to diabetes education, sought the expertise of Well-Oiled Marketing (WOM) to set up their CRM system from scratch. The objective was to efficiently manage patients in their diabetes education program and streamline communication with doctors that the sales team was reaching out to. Additionally, WOM was tasked with developing email journeys to encourage patients to actively participate in the diabetes education program, keeping them motivated and engaged throughout their journey while simultaneously engaging doctors to recommend MyDiabetesTutor to their patients. The project also involved creating paid media campaigns and setting up landing pages and pop-ups to generate physician leads for the sales team.
Services
Our Approach
To address the diverse needs of MyDiabetesTutor, we employed a comprehensive strategy that included CRM setup, targeted email campaigns, and strategic paid media initiatives. Here’s how we did it:
The Results
Our integrated approach delivered outstanding results, significantly enhancing MyDiabetesTutor’s CRM capabilities, engagement, and lead generation efforts.
Paid Media Results
Patient Email Campaigns
An A/B test compared patients who received our emails versus those who didn’t, highlighting the impact of our communication on program participation.
